Deliverables

This is the latest from Jen... 7/29/10



1. Idealized roster of organizational capabilities for marketing and marketing research to develop (includes, but not limited to new approaches and new tools)
J. Nelson; T. Cunningham July 2010

2. MR leaders tool kit for establishing new organizational capabilities;
Teach the teacher workshop; Presentation
J. Nelson; G. Cox Draft July 2010; Oct 2010

3. Case studies resource – envision a near term future of research by looking at present day successes (we’re considering also including negative case studies and a description of what might be done different if it had been a “consumer-led strategies.”
T. Cunningham; G. Cox Draft July 2010; Oct 2010

4. Foresight Focus: Call to action (to set the new standard) and How to Tools on translating rear view research into foresight focused “work product”
W. Smith; J. Nelson Oct 2010

5. The Skill Set Roster (What new skills needed in to accommodate this future defined research function)
T. Cunningham; W. Smith Draft Aug 2010; final Oct 2010

6. "Insight Defined" reference document
G. Cox; W. Smith Draft Aug 2010; final Oct 2010

7. RESEARCH and INSIGHT FRAMEWORKS/NOMENCLATURE REVISION
P. Hughes, E. Chao