Here is a framework idea. The notion is to organize methodologies / tools principly by what business question the researcher seeks to answer. Then, by what marketing elements or 'subject' of the question.
Is this organizing principle helpful to researchers?
Can this capture the full range of research practices?
What might be missing?
Comments please!
Team:
ReplyDeleteI found an interesting POV from a gentleman at VW that does a good job of articulating some of what has gone wrong with market research in the past 10-15 years. Less training, less proactivity...
The video has some starts and stops but take a look. Comments? Pat H.
http://www.research-live.com/multimedia/video/volkswagens-insight-boss-on-inadequate-research/4003273.article