Team - A colleaugue in Vision Critical forwarded this video. It is from VW and relevant to our discussions on what has happened to the state of MR. Degradation in training programs, researchers not seen (or not fulfilling) the business partnership angle. Repeated requests from marketing and management for an end to 100 page reports - tell them what to do.

I think this is worth a look for us all!

http://www.research-live.com/multimedia/video/volkswagens-insight-boss-on-inadequate-research/4003273.article

Pat Hughes